Move-In Team
Planned and executed a recruitment campaign for the Move-In Team, a team of students that assists residents moving into their dorms. The campaign addressed both individual students and student organizations and the target was to recruit 1000 students.
The campaign timeline was 7 months. The marketing plan developed included copy and graphic development alongside social media strategy. In addition, a webpage was created to highlight the benefits of joining and provide a link to sign-up.
The copy included a Q&A meant to make students aware of the benefits of joining and garner enthusiasm for the Move-In Team. It also included a newsletter that functioned as an informative call to action.
The social media campaign utilized analytics from Instagram and Facebook to decide posting times. It used photos of previous Move-In Teams to convey an energetic and exciting mood. The social media copy reflected this excitement while providing a link to the sign-up page.
. 
